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Marketing funnels 2.0 – the help our followers need

Marketing funnels have a very bad reputation, for being sleazy and manipulative, often being cookie-cutter and a tool to “get-rich-fast-so-you-can-have-the-fancy-probably-red-sport-car” (pardon me for a moment while I roll my eyes). Look, let’s not be cute about it. Marketing funnels were originally developed to generate sales. I didn’t invent them,

Branded websites designed for conversion: the research phase

Welcome to the “Branded Websites Designed For Conversion” series! Throughout this series, I am breaking down the entire process of creating branded websites specifically designed to increase conversions. – To start things off, I’ll dive straight into the most crucial aspect of any web design project: the research phase.

How to design balanced web layouts

Do you ever wonder why some websites seem a bit off and make you just want to close your browser and move on? Almost always, the layouts of these sites are off-balance. The great thing about balance is that it keeps designs from becoming an unattractive, confusing mess that

BrandFrames #015: Yes, You Absolutely can!

Like any other craft, design has rules and principles to follow. Learning and practicing the elements of good and effective design can absolutely be learned. So you can create your own website, social media graphics, and any other branded element. Good rules and practices for great visual design can

BrandFrames #014: A Raster and A Vector Walk Into A Bar

Raster and vectors are popular terms in graphic and web designing. But what are these? Raster images are made up of multiple pixels, whereas vector images are paths made using mathematical calculations. Raster graphics, also called bitmap graphics, a type of digital image that uses tiny rectangular pixels, or

BrandFrames #013: Are you talkin’ to me?

When you create your website, blog, social media graphics, lead magnets, assets – do you know who you are talking to? Thinking about and creating a User Persona is a great way to ensure that everything you’ll be creating will attract your ideal clients. When you know who you

BrandFrames #012: Button Down The Style

As I promised last week, today I want to talk about the importance of color contrast with regards to buttons design. Buttons are used for the purpose of introducing CTAs – Call-To-Action – placed strategically to entice our visitors to, well, take action. Depending on the website’s objectives, CTAs

BrandFrames #011: Ghosting Will Hurt Your Bottom (Line)

I’m resending this because it looks like you’ve missed it. I’m referring to Ghost Buttons. Those buttons with a thin colored border and transparent background, and because there is no background color they take on whatever fill is in the background. Ghost buttons became quite “on trend” in the
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