BrandFrames #007: Can I Show You The Money?

Results-driven branding. This is where the money is.

Design your brand with your target audience, past, current and future clients, business goals, messaging, and values – and you’ll succeed in attracting the right people who will gladly pay for your product or services.

The money isn’t in the pretty color palettes or fancy typography. It is completely in the way that you “speak” to your audience with your website, social media, and any other client-facing touchpoints in your business.

When your audience ask “who are you?”, can they get a clear answer by looking at your visuals? Can they “hear” your voice, values, and messaging through their interactions with your business? Can they find, very clearly, the answers to their challenges?

If the answer is “yes” to these questions – this is where the money will come from.

If your branding is created solely based on pretty esthetics – I’m sorry to tell you, you will end up with pretty visuals, but also a pretty empty bank account – and we definitely don’t want THAT.

Hey, I’m a designer. Obviously, I want to see prettiness everywhere, but not at the expense of brand’s revenue.

So, of course, esthetics are important, but they should be derived from your brand’s identity.

Results-driven branding is what will set you apart from your competitors.

Focus on the end-goals, not on trends and fashions.

Your brand is the single most important investment you can make in your business. ~ Steve Forbes, Editor-in-Chief of Forbes Magazine

The Business of Design 💼

Strategic brand management is meant to support companies in getting (or improving) brand recognition, boosting revenue, and achieving long-term business goals.

​The Importance of Strategic Brand Management

Tools of the Trade 🧰

Use Payment Links to sell online without a website. Create a full payment page in just a few clicks and share the link with your customers—no code required.

Stripe Payment Links – Create a link. Sell anywhere.

Bookishly Smart 📚

This a big one, and quite expensive, so see if you can borrow it from your local library.

A results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organizations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence.

Digital and Social Media Marketing: A Results-Driven Approach

It’s All Fun and Games 🎲

Find out by selecting the color you associate with each logo – you’ll be scored based on how close your response matches the original brand.

​How well do you recognize these brands?

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