BrandFrames #008: Page Not Found?

Does this sound familiar? You come across an interesting link on a website. A fantastic blog post title, or an intriguing resource. You click on the link. 404. Page not found.

WHAT? Ugh. A 404 error tells visitors the page cannot be accessed or the content is missing. An annoying and negative experience.

No one wants to land on a 404 Page, right?

But visitors will still land there no matter how hard we try to prevent it.

Why not make it a good one?

Some people advocate for a plain, bare-bones, utilitarian 404 page design. Keep in technical, and offer a link to the Home page.

I, on the other hand, would urge you to make it yours. Show off your creativity and brand personality. This will demonstrate that you care about, and invested in, your visitor’s experience.

A great (and witty!) 404 page can make visitors forgive the error message and help direct them to find what they are looking for.

Make sure your logo or logomark is visible on your 404 page.

Make it clear that the visitor is aware that they are on an “error” page.

Explain how the visitor landed on the 404 page.

Include links to other pages/resources.

  • Include a link to visit the Home page.
  • Include a link that will enable a visitor to contact you.
  • Include a search bar/field that will allow the visitor to look for information.
  • And of course – brand it. Make sure the 404 page has the same look and feel of your site.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. ~ Antoine de Saint-Exupéry

The Business of Design 💼

Nothing can escape the iron teeth of time, and the day when web design gets completely boring and finally fades away will sooner or later come… or perhaps it has already happened? In an online world full of grid-based hero blocks, and yawn-inducing call-to-action buttons, we can’t be sure of anything anymore.

​The Day When Web Design Gets Boring

Tools of the Trade 🧰

I’ve recently switch email marketing tool to Convert Kit and I absolutely LOVE it! Deliverability and open rate are through the roof, all in all – excellent!


Another tool is PicResize where you can easily crop, resize, and edit your images online for FREE (!)


Bookishly Smart 📚

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don’t have the package that will take you to the next level of your career, you need to reinvent your personal brand.

​BrandingPays: The Five-Step System to Reinvent Your Personal Brand​

It’s All Fun and Games 🎲

This online challenge is a fun, quick way to better understand your color vision acuity.

​The X-Rite Color Challenge and Hue Test

Enjoyed the read? Learned a new thing? Let’s stay connected. You’ll love my emails.

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