BrandFrames #009: Brief Me Up, Scotty

Creating a project without a design brief is like drawing a picture in the dark.

What is a design brief, and why do we even need it?

Essentially a deign brief is a project management tool. It is a document that connects the client’s needs with the designer’s vision. You can think of it as a blueprint that specify and elaborate on the client’s goals and expectorations. A design brief makes the scope and deliverables of the project much easier to control and manage.

In terms of healthy and proactive communication between the designer and client, a well constructed design brief allows the client to confidently collaborate throughout the design process, knowing that their vision is being carried out as specified.

A well documented design brief should guide the project to the right outcomes as well as serve as a reminder in case the project veers out of scope. A comprehensive design brief should include:

  • The project’s overview, background, and scope
  • Objectives, desired outcome, and end-goals
  • Brand assets
  • Business overview
  • Current market conditions
  • Competitive analysis
  • Target audience
  • Dates and schedule of agreed milestones.
  • Deliverables
  • Cost and budget
  • Process and final reviews

Operations keeps the lights on, strategy provides a light at the end of the tunnel, but project management is the train engine that moves the organization forward. ~ Joy Gumz

The Business of Design đź’Ľ

Learning how to write a design brief can be a tricky task, even for the most seasoned of design buyers or marketers.

In this article you’ll learn how to create a design brief (template included!)

​How to Write a Design Brief

Tools of the Trade 🧰

A free tool to create simple wireframes for websites and mobile applications. Its minimalist design interface clearly demonstrates website elements, while removing distractions and clutter.


An online color picker tool. When it loads, the whole browser gets filled with color. You can move your mouse left to right to change the hue and up and down to adjust the brightness and change the saturation with scroll. You can choose a color theme and click on the screen to save that color and continue with the second color.

​Intuitive Color Picker

Bookishly Smart đź“š

This book outlines the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more.

​Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage​

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