I’m resending this because it looks like you’ve missed it.
I’m referring to Ghost Buttons.
Those buttons with a thin colored border and transparent background, and because there is no background color they take on whatever fill is in the background.
Ghost buttons became quite “on trend” in the last few years. The simplistic, clean, modern feel of these buttons became very appealing to designers. When the hero image or video were the focus, having buttons that are less obstructive seemed like a good idea. It was the “cool” thing to do.
The problem is that when used for a primary call to action, ghost buttons are much less effective for conversions, so they hurt the bottom line = sales/profit. Because of their transparency, these buttons are not really commanding or signifying that an action is to be taken. A filled button, with a converting background color is much more visible, and the visitor is quite clear about what they are expected to do. Clear action path – more sales/engagement/revenue, and we all want those.
(of course, designing buttons that are great for readability and contrast is a whole other topic, and I will refer to that in the next issue.)
The only use case that I can see for ghost buttons are when they are secondary to a primary filled button. Actually, in this case a ghost button can give much more prominence to a filled button, by working with hierarchy and therefore highlighting the main filled button.
Buttons are extremely important for conversion. We need to get them right. I intend to discuss buttons at length in future issue.
The only impossible journey is the one you never take. ~ Tony Robins
The Business of Design 💼
Starting your own business sounds exciting, and the thought of being your own boss and making all the decisions by yourself is very attractive. However, quitting your 9-to-5 job and giving entrepreneurship a go can also be scary and difficult.
Tools of the Trade 🧰
Placeit is a drag and drop website layout tool that helps to place your product screenshots in a realistic environment. Ready to use templates so you can use this app to tell your product story in seconds with real-life examples. The easiest way to create professional designs for free! Choose from a library of free mockups, designs, videos and logos. It is fantastic!
I also want to mention Canva.
As a designer I’ve been using Adobe products exclusively for many (many!) years because there were “industry standards” for designers. However, in the last year or so I started using Canva more and more in my own projects and work that I create for clients. I have to say that I am so impressed with Canva as a tool, their innovations, and constant improvements that are revolving around amazing user experience.
I will be releasing some premium products for Canva in the next weeks and month, and I highly recommend that you get a free account to try it for yourself, and so you are ready for my products when they are available.
Bookishly Smart 📚
A lot of people know who they are, what they do, and a few even know why they do it – but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.
This book breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand – both online and off – so you can thrive in the new micro-attention world in which we live.