BrandFrames #013: Are you talkin’ to me?

When you create your website, blog, social media graphics, lead magnets, assets – do you know who you are talking to?

Thinking about and creating a User Persona is a great way to ensure that everything you’ll be creating will attract your ideal clients.

When you know who you are talking to it’s so much easier to produce assets and content that will ‘speak a language’ that your target audience will understand.

A User Persona is a researched based compilation of all the characteristics of your perfect client is.

When created based on extensive (but rewarding!) research, you’ll gain:

  • The “hooks” that will attract the right audience.
  • Know where your ideal clients are at in their own journey.
  • Create content that is ‘tailor-made’ to help clients with your special skillset.
  • Alight your brand values with people who share your purpose.
  • Differentiate you from other businesses in the same niche by being specialized and specific.
  • Engage your target audience through the process of hiring you to help their challenges.

These are a few of the parameters you need to research when creating your User Persona:

  • Age group.
  • Geographic location.
  • Interests.
  • Education.
  • Gender.
  • Professional background.
  • Job title.
  • Special skills.
  • Income level.
  • Favorite social media channels.
  • Goals and needs.
  • Motivation and frustrations.

User personas are the most fool-proof method for accurately identifying your target audience’s needs. Based on the research you can design and create your brand’s assets, with the confidence that they will meet your followers where they are.

Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun. ~ Mary Lou Cookh

The Business of Design đź’Ľ

If you are a designer or a developer, you’d probably know that trying to make your project perfect can extend the time needed to complete the project-even several times. There’s always that one last element you want to improve quickly before sending it.

But should you?

​Perfection in Design: Why It’s a Bad Idea

Tools of the Trade 🧰

SiteInspector is a free, open-source tool that helps to find spelling errors, grammatical errors, and broken links on websites.

haikei – is a web app to generate unique SVG shapes, backgrounds, and patterns – ready to use with your design tools and workflow.

Sounds of Wisdom 🔊

Great podcasts to listen to:

​Opacity by Tom Cunningham and Craig Phillips – about working in design.

​Layout by Kevin Clark and Rafael Conde – about design, technology, programming and everything else.

Bookishly Smart đź“š

Designing for Emotion has never been more relevant for modern business.

In the years since publishing the first edition, emotional design has gone from innovative to essential in designers’ toolkits. Aarron Walter once again offers wise, inspiring guidance for the principles of designing for humans, and addresses newer challenges that have emerged for web professionals tasked with reaching an ever-shifting audience.

​Designing for Emotion

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