Like any other craft, design has rules and principles to follow. Learning and practicing the elements of good and effective design can absolutely be learned. So you can create your own website, social media graphics, and any other branded element.
Good rules and practices for great visual design can (and actually SHOULD) be learned by any entrepreneur and business owner
👉 You CAN learn to create a beautifully branded website.
👉 You CAN learn how to create professional and polished brand that will represent who you are and what you do.
👉 You CAN attract the right clients, who you can help, and charge according to your expertise.
Creating a converting, impactful, and meaningful website for your own business and your clients – is within your reach – you don’t have to be a professional designer or hire one.
Even if you are an agency owner and you have a designer on your team, or you outsource the branding the design work – you should have the right design and branding knowledge and the education, so you can evaluate each client’s project, by having the right processes in place.
There are secrets to turning a bland website into a beautifully designed, high-converting, branded sales machine.
Each visual element, created specifically to ‘speak’ to your particular audience, in a way that will attract them to your brand, and convince them that you are the person to help them with their own challenges.
In my DesignClass course I teach exactly that – how to pair fonts for maximum impact, how to created branded (and effective!) color palettes, and how to lay out page in a way that tells the brand’s story and guide visitors to a designed call-to-action – all the tools and processes I use in my own design process, and most are FREE (and we all LOVE free tools, no?)
“Everyone who has ever taken a shower has had an idea. It’s the person who gets out of the shower, dries off, and does something about it who makes a difference.” ~ Nolan Bushnell
The Business of Design 💼
We make split-second decisions about whether to trust people; the same is true about trusting digital products. Companies can develop product trust and loyalty online by using design to signal that a website or app is safe and secure.
How do we decide whom or what to trust? Why is trust important? Its importance in society—in relationships, business, and government—has been debated and studied for ages. One thing is clear: Consumers are unlikely to spend much time – let alone money – on a digital product in which they don’t have full confidence.
Tools of the Trade 🧰
Smart CSS – a CSS viewer tailored for Designers. Inspect styles in a simple, well-organized & beautiful way with this Chrome extension.
Sounds of Wisdom 🔊
Great podcasts to listen to:
Style Guide Podcast – Hosted by Anna Debenham and Brad Frost, The Style Guide Podcast is a show dedicated to discussing pattern libraries, style guides and interface systems.
The Big Web Show – this show spotlights everything on the web that matters. Hosted by world-renowned web designer and writer Jeffrey Zeldman, the show includes topics and special guests from the world of content strategy, typography, web publishing, art direction, web technology and more.
Bookishly Smart 📚
life coach Lauren Handel Zander walks readers through the innovative step-by-step process that has transformed the lives of tens of thousands of her clients, and explains how anyone can achieve amazing things when we stop lying and finally start keeping the promises we make to ourselves. Whether readers want to find love, succeed at work, fix a fractured relationship, or lose weight, Zander’s method will offer a road map to finally get there. Filled with practical exercises, inspiring client stories, and Lauren’s own hard-won lessons, this book enables readers to identify, articulate, and account for their own setbacks so they can transform them into strengths.