BrandFrames Newsletter

Branded websites designed for conversion: the research phase

Welcome to the “Branded Websites Designed For Conversion” series! Throughout this series, I am breaking down the entire process of creating branded websites specifically designed to increase conversions. – To start things off, I’ll dive straight into the most crucial aspect of any web design project: the research phase.

BrandFrames #015: Yes, You Absolutely can!

Like any other craft, design has rules and principles to follow. Learning and practicing the elements of good and effective design can absolutely be learned. So you can create your own website, social media graphics, and any other branded element. Good rules and practices for great visual design can

BrandFrames #014: A Raster and A Vector Walk Into A Bar

Raster and vectors are popular terms in graphic and web designing. But what are these? Raster images are made up of multiple pixels, whereas vector images are paths made using mathematical calculations. Raster graphics, also called bitmap graphics, a type of digital image that uses tiny rectangular pixels, or

BrandFrames #013: Are you talkin’ to me?

When you create your website, blog, social media graphics, lead magnets, assets – do you know who you are talking to? Thinking about and creating a User Persona is a great way to ensure that everything you’ll be creating will attract your ideal clients. When you know who you

BrandFrames #012: Button Down The Style

As I promised last week, today I want to talk about the importance of color contrast with regards to buttons design. Buttons are used for the purpose of introducing CTAs – Call-To-Action – placed strategically to entice our visitors to, well, take action. Depending on the website’s objectives, CTAs

BrandFrames #011: Ghosting Will Hurt Your Bottom (Line)

I’m resending this because it looks like you’ve missed it. I’m referring to Ghost Buttons. Those buttons with a thin colored border and transparent background, and because there is no background color they take on whatever fill is in the background. Ghost buttons became quite “on trend” in the

BrandFrames #010: Show Off, It’s Okay

Showing off your design work and showing up to present it, are mandatory, if you want to grow your business. It is the biggest make-or-break factor when it comes to attracting the right audience. A great portfolio in website will help you stand out, will put your business in

BrandFrames #009: Brief Me Up, Scotty

Creating a project without a design brief is like drawing a picture in the dark. What is a design brief, and why do we even need it? Essentially a deign brief is a project management tool. It is a document that connects the client’s needs with the designer’s vision.

BrandFrames #008: Page Not Found?

Does this sound familiar? You come across an interesting link on a website. A fantastic blog post title, or an intriguing resource. You click on the link. 404. Page not found. WHAT? Ugh. A 404 error tells visitors the page cannot be accessed or the content is missing. An

BrandFrames #007: Can I Show You The Money?

Results-driven branding. This is where the money is. Design your brand with your target audience, past, current and future clients, business goals, messaging, and values – and you’ll succeed in attracting the right people who will gladly pay for your product or services. The money isn’t in the pretty
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