A branded business is good business

A design-focused course for coaches, entrepreneurs, virtual assistants, digital marketers, and web developers, so you can master design, attract better clients, and charge more for your products or services.

You too can have the magic mojo!

Learn my straightforward, seriously in-depth, tested and proven systematized process,
for building beautifully polished and branded websites.

Love your brand, attract more clients, and increase conversions.

Some websites look polished, cohesive, captivating, flawlessly beautiful, and were evidently built by a professional.

Other websites, well, let’s just say that they look unbranded, underwhelmingly cluttered, unattractive, messy, difficult to navigate and seem to have been patched together by an inexperienced amateur.

There are secrets to turning a website into a flawlessly designed digital masterpiece. I’m here to teach you all of them.

Have you tried, over and over, to get your design-act together?

  • You've got the case of severe 'design-envy' whenever you see gorgeously designed sites.
  • You’ve watched endless tuts but still can’t ‘get it right’ when it’s time to implement.
  • You’re having trouble ‘getting started’ on building a website and keeping it ‘On Brand’.
  • You’re struggling with lack of inspiration and spend hours stuck staring at a blank screen.
  • You’re frustrated with the amount of time it takes to decide on a design direction.
  • You’re embarrassed and reluctant to show your website to clients and colleagues.

Not everyone can or need to hire an expensive designer

Let me help you learn design principles and share my tools and secret sauces so you can go from wasted time, frustration and overwhelm to confidence, polish and success. Proudly present your website, earn your client’s respect and command higher price.

It’s time to level-up your skills. Let me guide you through my easy to follow, tried, tested and well thought-out system, utilizing free tools and resources whenever possible. Go ahead – learn how to show your awesomness to the world!

What you'll learn in the DesignClass Course

Generate the perfect color palette for any website, centered around each specific audience and customized for any brand.

Understand the 'how' and 'why' of typography and learn how to implement the rules of precise and premium font pairings.

Practical steps to creating consistent and cohesive design, by mastering the laws of contrast, spacing, visual hierarchy, and white-space.

Create a brand style guide for a flawless user experience, and translate it into a completely branded website.


A close look at the challenges and obstacles entrepreneurs, business owners,  digital marketers, web developers and agency owners face when building websites.

The foundations of every design project. You’ll learn the principles and guidelines of designing to fulfill exact brand requirements.

Why is having a systematized design process so important? You’ll learn tried-and-true methods of designing to increase conversion rates.


What makes great typography? You’ll learn how improved readability affect conversion.

Font-pairing is essential to the creation of beautiful and engaging websites.

You’ll take a deep dive into the process of selecting and pairing fonts. You’ll learn the tools and resources that will make these tasks effortless.

You’ll learn practical and detail step-by-step methods to styling and formatting typography, for enhanced user experience and increased retention.


This is a comprehensive and detailed plunge into the important and significant role of color in digital applications. You’ll learn methods and techniques that will enable you to make precise color selections.

A detailed process for generating the perfect color palette centered around your audience and your brand. You’ll learn how to define and pick colors to enhance brand awareness.

A close look at how powerful is the impact of color on the user experience. You’ll gain tools and systems that will enable you to expertly select color to increase conversion and retention.


What are the components of branded layouts? Are branded layouts important to the overall functionality? You’ll learn how composition and hierarchy affect the user experience and conversion.

A detailed examination of the principals of component placement. You’ll learn how to place various elements to enhance cohesiveness and order.

You’ll learn detailed and practical steps to creating consistency and cohesive design, so your website is looking premium and polished.

Brand Boards

The anatomy and application of brand boards. What are brand boards, and how can they expedite and systematize the website creation process.

Learn the step-by-step process of curating and collecting the elements of your brand board. You’ll have the exact same tools and resources used by professional designers.

You’ll learn how to use and utilize your brand board as a roadmap when building a branded website. You’ll also learn how to enhance your own marketing efforts using a brand board.

Bonus Content

Lifetime access to guides, and references that will expedite your design process. More tools and resources are being added often.


Elementor Pro and Beaver Builder premium layout packs. You’ll get a look “under the hood” into proper elements and spacing placement, that you can use as “starters” for many projects. 


Badge and certificate to showcase your newly acquired design expertise, impress your visitors, and acquire more clients.

There are secrets to turning a website from ‘meh’ to a flawlessly and beautifully designed premium digital masterpiece

I’m here to teach you all of them.

But wait! There’s more! You also get…

  • Lifetime access and unlimited updates
  • Access to my secret “Tool Box”
  • Bonus course material, worksheets and cheatsheets
  • Private Zoom "Office Hours" coaching call for each student
  • Exclusive templates and layouts
  • Exclusive Canva templates
  • New modules, lessons, and bonuses frequently added
  • Feedback from me on your designs
  • Badge and certificate to showcase your design expertise
  • Private Facebook group where you can get support from me and other members

… and much more

Check out this 4-minutes snippet taken from the course!

Play Video

Limited Time Special Bonus

A premium bundle of 9 eBook/Lead Magnet templates stack, to help you easily create, download, and share branded resources and assets.

I work with clients to not only build fantastic websites but to also guide them through meshing the ‘pretty’ design with a layout that unfolds the ‘story’ of what my clients are offering in an engaging manner with solid marketing practices plus blending in solid technology equals (great design +marketing + tech = high converting & great expedience).

As someone that has crafted a lot of courses for clients (and, yes taken so many) I appreciate the time and dedication that Mor took to not only design the course but, to organize it in a manner that allows the student to have a great experience.

Now, to the course content — I learned a lot about design, colors, and fonts that are often overlooked by website designers (right, imagine that!) and not always considered by website builders. I am so grateful for this course and highly recommend it to all website builders and folks that do really appreciate solid design application.

Phillis Benson

I have been a web developer and “self-taught” designer for over 20 years, but, Mor taught me solid principles, techniques and other industry secrets that I never knew. This course is a MUST for every aspiring UI and UX website designer. She condensed a large amount of design theory and practice into a few hours, including great examples of do’s and don’ts. She pulled back the curtain behind her methods and practices that have made her an award-winning designer.

She has a very warm, engaging and down-to-earth personality and delivery. The references to outside sources and other instructions are extremely valuable, and I am sure I will use them on a daily basis. I feel that I will now be “designing” websites, instead of just “decorating” web pages.

Thank you for an amazing course, the bonus resources–which alone, are worth the course price–and for teaching us how to put thought and purposefulness into building functional, beautiful websites that convert.

Brenda Malone

Mor thank you so much for your course which I finally got around to purchasing and watching about a week ago … I LOVED LOVED LOVED the course … I keep going back and rewatching the colour modules as I’m implementing your selection methods on a site now … it’s fantastic … and gives me much more confidence in my design methods because I’m not going purely on instinct any more, I feel like my intuition is backed up by fantastic knowledge and tips now.

Super value as well.

Thank you!

Chantal Marie-Laurence Edouard-Betsy

Mor’s course takes you from start to finish explaining the elements and reasoning behind website design. Typography, font pairing, colors and layouts – this course covers the full spectrum. 

If at any time you get stuck, Mor is easily reached and more than willing to help. Between the videos, templates, resources, community, and help from the teacher herself; it would take MORE effort to NOT learn than to pick up some very valuable skills here. Seriously, you’re doing yourself a disservice by missing out on this course. Enroll and take away useful information you can implement in your business right away!

Tom DeBello

It's time to level-up your skills. Master the art of building beautifully branded sites

You can do it. Just follow my process. I’ll show you how.

Hi, I’m Mor, and I will be your instructor.

I am the owner and lead designer of FlixFrame Design Studio, a successful web design agency, and The Branding Designer, a flourishing branding agency.

Having over 2 decades of experience as a business owner, a branding and web designer, a community leader, and a course creator, I understand what you are going through. I know your struggles and I have the experience and expertise to teach you all that you need to know about design. My sites are showcased in GeneratePress Premium library. I am on a mission to share my extensive experience and expertise to help you excel and level-up your design skills.

I am a Thinkific Expert, an endorsed and preferred GeneratePress front-end web designer, and a WP Elevation Certified Business Consultant.

Your Investment In Your Success

By enrolling in the course you get LIFETIME ACCESS so you can progress at your own pace and revisit content as often as you wish.


Limited Time Offer

When I first looked at the modules I wondered, “Is this all I need?” Then I took the plunge and find myself working everything into my processes for delivering fantastic sites that are well designed!

Every module is not *just* theory, but also exercises using practical tools to accomplish real tasks. Then makes that reusable with downloadable reference documents and for GeneratePress users, a site library unique to the students that takes the drudgery out of going through all the different Customizer settings. That alone will save you the hours on one just to justify the cost of the course!

What takes this course over the top, and truly makes it “Five Star” is the support and help from Mor’s group. You’ll find top talent from a design *and* web developer perspective to help you understand and even review your use of the tools and techniques taught in the class. Stuck on something in particular? The community is full of different sorts of helpers who are responsive and experienced!

I suggest this course to anyone who is looking for a way to up their game and create fantastic looking sites with great UX.

Mike Sale

This course does a great job of giving a framework for assembling the necessary elements that produce a professional brand guide. Armed with the brand guide, it’s very easy to put together a website for a client and ensure all the elements tie together for a coherent brand message.

Before this course, I was completely lost when trying to figure out how to get started (and I often outsourced a lot of the design work). Now I have the competence and confidence to assemble a great colour palette, make informed decisions about the right typography to use, and I have the perfect template to present a client with the brand board. The biggest benefit with this in my opinion is that I can explain the reasons for choosing a colour or a typography without the client telling me their preferences. I can talk to them, discover their brand voice, and help represent the brand through the design elements I’ve learned about.

Another major benefit I got from this course was in the process, when it comes time to turn the brand board into a real website. Some of the big surprise bonuses in this course will make it super easy to convert my design decisions into a professional website that my clients are happy with. Very happy with what I’ve learned in this course!!

Daniel Barbour

Thoroughly enjoyed taking this class. The highlights for me were the color module and the module on setting up GeneratePress and Elementor.

The color module was good because it provides the tools and methods I can use to select a color palette that will look great without depending on my color-blind judgement.

The module on Generate Press and Elementor is going to streamline my project startup immensely and showed me some efficiencies in setting up default typography and colors.

An excellent course all around.

Kevin Roberts

I cant say enough good things about the course and the instructor. After taking just the first two modules on typography and color, I learned so much that I was able to put together the color branding for 4 new brands in 1 day! Mor is kind, attentive, and happy to help answer all of my questions.

Her videos are very well put together. She speaks slowly and is clear, making sure to pay attention to the details and showing you everything that she is explaining. This helps the student to be able to retain the information better. This course was by far where I have learned the most and was able to apply the information immediately to my business.

Jenny Sponton

Who is this course for?

Any business owner

  • Life / Health Coaches
  • Estheticians / Hair Stylists
  • Builders / Contractors
  • Interior Designers
  • Wedding / Events Planners
  • Podcasters
  • Artists
  • Authors / Writers
  • Personal Trainers
  • Physicians / Dentists
  • Web / App Developers
  • Web Agency Owners
  • Digital Marketers
  • Photographers
  • Restaurant Owners
  • Real Estate Brokers
  • Ski / Tennis Instructors
  • Drivers / Movers
  • Chefs / Barristas
  • Actors / Performers
  • Digital Course Creators
  • Virtual Assistants
  • Architects
  • Engineers
  • Gym Owners
  • Videographers
  • Attorneys / Accountants
  • Space Organizers
  • Charities / Non-Profits
  • Landscapers

I’ve helped hundreds of students master the skills and knowledge required to up their design-game. I can do the same for you.

Got any questions?

Please note: This course will not teach you how to become a web developer, code, SEO, hosting, plugins, writing content or marketing your website. Basic knowledge of WordPress, website creation, themes and plugins installation is assumed and a prerequisite.

Yes, absolutely! I will be providing you with tools and systems to walk you through every design decision. As a web developer you know all about functionality and the technical side of website creation, but I will teach you how to confidently design and build branded sites, focused on brand recognition and user experience. You’ll increase your value and be able to confidently 

Yes! The course is focused on design-related techniques, tools and resources, that are theme and builder agnostic. This means that you will be able to apply all your newly acquired knowledge to any website building tools you prefer to use.

Yes, absolutely! Even if you are not involved in the actual production of websites, having the knowledge and right tools and processes that are used to create highly converting sites, is extremely important. You’ll be able to communicate confidently and effectively with clients and outline the design goals, process, and results to them.

Not at all. Other than your chosen theme and/or page builder, most of the tools and resources you will use are free.

Yes! You will have direct email or FB messenger access to me for support with any course related questions. I will also be available to provide feedback on your designs once you have completed the course. I’m also available via WhatsApp if this is a better mode of communication for you.

Yes! This is a self-paced course so you can progress at your own pace, and can always go back to reference and repeat lessons as needed. You get lifetime access to the course and any added modules or resources, so you can return and retake any and all modules, as needed.

The course is delivered though video presentations as well as transcripts. Bonus material is delivered as PDFs, .JSON and .ZIP files. I will be continually adding resources and modules.

Absolutely. By creating your process based on the  methods and tools that I teach in the course, you’ll get all your team members on the same page, where everyone knows the exact steps to take at any point in the site building process. This will improve and increase productivity for them, and profitability for you.

Due to the nature and delivery method of this digital course, no refunds are available once payment is processed. It is your responsibility to verify the suitability of the course.

I’m 100% secure in the value of my course. I’m always available to answer any questions and clarifications about course-related matters, and give feedback whenever asked. My courses come highly recommended by my students, and I prefer that anyone who enrolls in the course trust me and my expertise without any doubts.

Ready to get your design-act together?

Start applying what you learn immediately.

I’ve been designing websites for a long time and I always struggled a ton when it came to picking colors. I would usually just keep changing colors throughout the project until I didn’t hate them anymore. There was no rhyme nor reason. No method to my madness. It truly made me mad.

This all changed when I took the DesignClass Course. I finally had a system to follow that would guide my designs from the beginning so I wouldn’t be sweating it. This course is short, thank goodness. But, it goes deep. I watched it three times, constantly taking notes and making a Standard Operating Procedure.

I’ve used the tools and techniques on this course on three projects so far and it’s now part of the core features of my design process.

I recommend this course for anyone who ever needs to choose colors, fonts, or layouts for anything that needs to be visually appealing or functional.

As a side note, Mor, the creator of this course, is a superb human being and was very helpful in giving me feedback on the first couple brand boards I made.

If you’re still reading this just do yourself a favor and buy the course. You’ll make your money back before you know it.

Charles Kile

Amazing course with plenty of detail and links to grow your knowledge on the steps to define a clients branding setup for their website.

How many colours you need and where to use them, typography guidance and the customer wow factor with a brand board. Has changed how I will start designing for each client – the course has really helped me.

Course is nicely paced and one I will be referring to again and again.

Great links and material in the course too – Thanks Mor!!

Niamh Hogan

Mor beautifully explains the why and how of design theory and immediately shows you how to put it into practice when designing for clients.

You get a full understanding of why each area of design, typography, color, spacing, branding is so important to get right and she shows you her process to make that happen.

The tools she shares and the bonus templates are amazing, so you leave the course ready to go. She has thought of everything.

I loved it and will use it over and over I’m sure.

Lindsey Barlow

I just finished the course and I’m excited to start implementing everything I’ve learned.

As a seasoned designer, this was a great refresher course and invaluable for applying good design principles towards the web platform.

Really excited to use the resources and tools. It’s a game changer and time saver for sure. Great job!

Christina Ventzos

10 /10 There are only 5 stars, but it deserves 10!

Thank you Mor for this amazing course! I absolutely recommend this course to anyone. It will be a great asset to my business to ensure we are all on the same track.

Angie Neal

I am so happy I completed this course 🙂

For long I work with WordPress but I always found it difficult to put together a system that would help me with the branding part. Now I cannot wait to apply everything I learned. I will just review the course once more to ensure I take notes and save everything that I learned. Thanks to Mor for putting the hard work to create it!

Alexandru Dinu

Thanks for the excellent course Mor!

I really appreciate all of the concrete suggestions and useful links to help choose a color palette; select and scale fonts. I will definitely use all of this information as I redesign my website in 2020 as well as in future customer projects.

Lisa Sundell

I bought this course because I was really lacking confidence in my design skills. I would spend hours and hours trying to get a halfway decent design for a website, all to end up with a crappy looking site. This course gives solid guidelines and processes for designing a website, and I now feel more than prepared to design great looking site for clients.

Myles Butler

I am more of a developer than a designer.

This course really helped me wrap my head around the principles of design, which I know will benefit my website work.

Thank you, Mor!

Christine Ferguson
Your Investment In Your Success

By enrolling in the course you get LIFETIME ACCESS so you can progress at your own pace and revisit content as often as you wish.


Limited Time Offer

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